Direct marketing and privacy: Overview of EU legislation and local specifics across Central Europe (akce již proběhla)

location Online 11. 6. 2024, 14:00

Direct marketing strategies continually evolve, with advancing technologies such as cookies, beacons, and pixels, presenting ongoing challenges in the field. Companies face complex decisions on whether to rely on consent or legitimate interests for personal data processing and how to implement opt-in, "soft" opt-in, or opt-out approaches.

Please join us on 11 June 2024 at 02 p.m. CET for a webinar where we will explore the evolving landscape of direct marketing strategies and privacy challenges in Central Europe, focusing on applicable EU legislation and local specifics.


  • Direct marketing activities and their regulation under GDPR
  • Transposition of the E-privacy Directive and local specifics across Central Europe
  • Challenges in direct marketing activities and how businesses can address them


  • Miglena Micheva, Senior Managing Associate, Deloitte Legal Bulgaria
  • Corina Damaschin, Legal Senior Associate, Reff & Associates I Deloitte Legal Romania
  • Grzegorz Olszewski, Senior Managing Associate, Deloitte Legal Poland

We look forward to welcoming you to this webinar!

Participation in this webinar is free of charge and by invitation only. Please note that the webinar will be held in English.

The event is not intended for advisors and employees of companies engaged in advisory services. Deloitte reserves the right to create the list of participants.